Election Pizza Party: LIVE!
Gen Z was being drained by the constant “both sides” approach of mainstream media - and were tuning out of political media as a result. Political TV lost its edge. We wanted to bring the vibes back with a cozy and thrilling election night show hosted by V Spehar - combining nostalgia, Brain Rot, and genuine news coverage.
1.35 m live viewers
across TikTok, Youtube, and Instagram
32,000 hours total watch time
that’s 9 full months of watch time
55,000 new followers
tied directly to election coverage
Creative Collaboration
V and Palette Management came to us with a one sentence idea - a variety special on Election Night that was Pee Wee Herman meets Late Night Television. Humidity took that idea and ran with it, collaborating closely with V and team to build a set, create a visual design language, and build a run of show for 6 hours of show.
Live Production
From booking the studio, to building the set, to writing the script and the run of show, to creating the entire graphics package - we did it all. We took a vision and made it reality.
Technical Expertise
We optimized the set to work for both horizontal and vertical viewers across all platforms - we wanted to make sure that all viewers felt they were getting the whole experience. We also programmed a custom electoral map that fit the vibe of the show and let us keep up with every other news network when it came to calling the election.